Advertising Operations

How we advertise — and how we use the Google Ads API.

heyisoft promotes its own mobile apps through Google Ads campaigns run from our own Google Ads accounts. This page describes the internal tool we built on the Google Ads API to keep those campaigns measured and well managed.

Why we use the Google Ads API

We are an independent studio publishing apps such as Taslak, Be Mind and Love Tarot Reading. User acquisition for these apps runs on Google Ads (primarily App campaigns). To review performance without living in spreadsheets, we built a small internal reporting and management tool that talks to the Google Ads API directly.

What the tool does

Lists campaigns, ad groups and budgets across our own accounts.
Pulls performance reports — impressions, clicks, cost, installs and conversions — for daily and weekly review.
Adjusts budgets and pauses or re-enables our own campaigns based on those reviews.
Summarises results so we can decide where the next campaign for our apps should go.

Scope & access

The tool is internal-use only. It is not sold, distributed, licensed or offered as a service to anyone else, and it never touches third-party accounts or data.

Who uses itOne person — the studio's founder.

Which accountsOnly our own manager account and its client account.

Data handlingReporting data is viewed, not stored long-term; nothing is shared externally.

Request volumeLow — a handful of read-mostly queries per day.

Contact

Questions about our advertising or API usage: heyisoft@gmail.com.